Welding equipment and welding process
Welding equipment is a set of devices and fixtures that are necessary in order to manufacture welded assemblies and products. Previously, at home, various metal elements were connected using bolts,…

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Buy and Hold Investment Strategy
“Buy and Hold” is not a clear name for a brilliant investment strategy, especially when you are concerned about the safety of your money. However, historical data suggest that the…

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Investment project business plan
What are investors paying attention to? To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product…

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word design

INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

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Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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