Good marketing ideas
Strengthen your market position, occupy a niche, capture the consumer sector and increase sales - these are the main objectives of marketing. In fact, you should not immediately take all…

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Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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Buy and Hold Investment Strategy
“Buy and Hold” is not a clear name for a brilliant investment strategy, especially when you are concerned about the safety of your money. However, historical data suggest that the…

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The process has become

Pros and cons of self-governing companies as exemplified by Semco and Zappos

Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is worth getting a job in such a company, and entrepreneurs will decide for themselves whether they are ready to choose the path of self-government and release the reins of control.

So, let’s imagine that an ordinary worker in one of the Russian companies had a brilliant idea on how to reduce production losses. From this moment, he has several options:

do nothing, following the principle of “initiative is punishable”;
go to the immediate boss and try to convince him of the prospects of the proposal;
Describe your thoughts and send them to a special mail to collect ideas, if any.
In all these options, the chance that the idea will be realized, even if it is really sensible, tends to zero. The boss may not realize the value of the proposal, and top managers can’t get to the mailbox, which they started several months ago, following the fashion. Continue reading

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

Professional Marketing Strategy

A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its advantage – no one bothers. However, such a world is not for business; it is simply impossible there. Impossible because business needs people. Without people there are no customers, and without customers there is no business. The more customers, the better, because business is movement, perpetual movement. Any stop is the death of a business. Continue reading

Singapore Business Benefits: Understanding the Basics
You have probably already heard that the business in Singapore is extremely profitable. Among the main reasons, a favorable investment climate, humane taxation, state support programs for companies and easy…

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How to search for potential customers
Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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Forex Trading Methods and Methods
Currently, some people already know what Forex is and how it works. And some of them argue that making money on this exchange is unrealistic. You can become a trader,…

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