Professional Marketing Strategy
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Stages of innovation
The main stages of innovation The essence of innovation is manifested in the implementation of certain economic relations that take shape between business entities in the process of improving the…

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success was

A successful company only needs to be organized

This is a short description of the success of the company, which has more broadly explored the needs of the legal services market. The company was created as a small joint-stock company, then its shares began to be quoted on the NYSE, and last year it was bought back by a private joint-stock company for $ 650 million. A real success story.

What became the basis of such success?

The basis for success was a non-standard form of providing legal services to its subscribers. There is some unusual pattern on the market: in countries where legal services are widely represented and legal support is provided at a good level, their cost is quite high. Therefore, ordinary citizens try to solve many issues requiring legal support on their own, and only in particularly difficult situations they resort to the help of a lawyer or lawyer.

This company began to offer legal assistance plans to anyone who wants to draw up a contract. It can be an individual or a business owner. Continue reading

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