Buy and Hold Investment Strategy
“Buy and Hold” is not a clear name for a brilliant investment strategy, especially when you are concerned about the safety of your money. However, historical data suggest that the…

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Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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Small Business Development Money
That money can be called the most important element necessary for the development and expansion of the business. First of all, they are needed for advertising campaigns, increasing the staff…

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small amount

Good marketing ideas

Strengthen your market position, occupy a niche, capture the consumer sector and increase sales – these are the main objectives of marketing. In fact, you should not immediately take all the heights by storm, just one ingenious marketing idea is enough, which will give a powerful impetus to the promotion of goods on the market.

Here are 10 of the most interesting and creative ideas of marketers to promote goods on the market.
1. For success, two nuts are better than one, as sung in an old children’s song. Try to demonstrate with a commercial or at least a poster that a double serving is much more effective. This happened with the drug Alka-Seltzer – a remedy for the hangover syndrome. In a commercial in 1960, the character swallowed two tablets at once – and his ailment disappeared. Note that this is a very common trick – on bottles with shampoo they delicately write “if necessary, soap twice”, and advertising lovers of clean teeth chew 2 Orbit and Dirol pillows at once, although one is enough for the eyes. The result is a 2-fold increase in sales. Continue reading

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

How to search for potential customers

Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.

How to search for potential customers

The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading

Training in the US stock market for beginners and experienced traders
The material discusses the types of training courses on trading in the US stock market for beginners and experienced traders, as well as their effectiveness and relevance to the level…

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The global economy now lives in wonderland
Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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How to make the office interior comfortable for employees
An office is the heart of any company, its most important place. It is in the office that the company's employees work, and that is where visitors and potential customers…

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