How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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r always has a question

INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

Pros and cons of self-governing companies as exemplified by Semco and Zappos

Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is worth getting a job in such a company, and entrepreneurs will decide for themselves whether they are ready to choose the path of self-government and release the reins of control.

So, let’s imagine that an ordinary worker in one of the Russian companies had a brilliant idea on how to reduce production losses. From this moment, he has several options:

do nothing, following the principle of “initiative is punishable”;
go to the immediate boss and try to convince him of the prospects of the proposal;
Describe your thoughts and send them to a special mail to collect ideas, if any.
In all these options, the chance that the idea will be realized, even if it is really sensible, tends to zero. The boss may not realize the value of the proposal, and top managers can’t get to the mailbox, which they started several months ago, following the fashion. Continue reading

Forex Recommendations: How to choose Forex advisors?

A novice trader always has a question about how to choose a Forex advisor. Today there are a huge number of Forex trading advisors, but some of them are not worthwhile, as they have many flaws in the trading strategies by which they trade or errors in the code. But how can you really find that Forex advisor with which you can make good money. Elgreloo.com in this article will tell you about how to choose a Forex advisor, as well as the best Forex trading advisors to date. Continue reading

Marketing automation: what is it and how will it help business
In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword. But what is it?…

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Staff Meeting: Effective Work Team Tips
The tradition of regular staff meetings is the key to the success of the company. Every experienced leader knows that organizing meetings of the labor collective is necessary not only…

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Powerful merchandising system
The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance…

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Where to get motivation?
One of the most common questions of current start-up entrepreneurs. The answer is simple. But in order to come to him for a start you need to discuss the input…

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