Transport Logistics - Challenges and Benefits
This material will be useful for those who want to understand the basic concepts of logistics, find out what transport logistics is, how to avoid difficulties in choosing a carrier…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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INFLUENCE OF PACKAGING DESIGN ON SALES
First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning,…

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Marketing Strategy

Mcdonalds marketing

When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald’s. This worldwide network has captivated all major cities. Despite the fact that many people advocate healthy food, and eating right now seems kind of fashionable, McDonald’s establishments are not crowded. But the food there, although tasty, but far from the most healthy and wholesome.

McDonald’s marketing is recognized as one of the toughest and most effective at the same time. All the marketing tricks that McDonalds uses are thought out to the smallest detail, which makes visitors to this place behave exactly as its owners need. Continue reading

A successful company only needs to be organized

This is a short description of the success of the company, which has more broadly explored the needs of the legal services market. The company was created as a small joint-stock company, then its shares began to be quoted on the NYSE, and last year it was bought back by a private joint-stock company for $ 650 million. A real success story.

What became the basis of such success?

The basis for success was a non-standard form of providing legal services to its subscribers. There is some unusual pattern on the market: in countries where legal services are widely represented and legal support is provided at a good level, their cost is quite high. Therefore, ordinary citizens try to solve many issues requiring legal support on their own, and only in particularly difficult situations they resort to the help of a lawyer or lawyer.

This company began to offer legal assistance plans to anyone who wants to draw up a contract. It can be an individual or a business owner. Continue reading

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

Virtual money: what is it, the pros and cons of e-currency
The world does not stand still, new technologies appear, and as you can see, gradually people begin to use electronic currency. But many still do not risk using electronic money,…

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Small Business Development Money
That money can be called the most important element necessary for the development and expansion of the business. First of all, they are needed for advertising campaigns, increasing the staff…

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Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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