Stages of innovation
The main stages of innovation The essence of innovation is manifested in the implementation of certain economic relations that take shape between business entities in the process of improving the…

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Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

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How to search for potential customers
Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in…

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market position

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

Good marketing ideas

Strengthen your market position, occupy a niche, capture the consumer sector and increase sales – these are the main objectives of marketing. In fact, you should not immediately take all the heights by storm, just one ingenious marketing idea is enough, which will give a powerful impetus to the promotion of goods on the market.

Here are 10 of the most interesting and creative ideas of marketers to promote goods on the market.
1. For success, two nuts are better than one, as sung in an old children’s song. Try to demonstrate with a commercial or at least a poster that a double serving is much more effective. This happened with the drug Alka-Seltzer – a remedy for the hangover syndrome. In a commercial in 1960, the character swallowed two tablets at once – and his ailment disappeared. Note that this is a very common trick – on bottles with shampoo they delicately write “if necessary, soap twice”, and advertising lovers of clean teeth chew 2 Orbit and Dirol pillows at once, although one is enough for the eyes. The result is a 2-fold increase in sales. Continue reading

What is bitcoin and how much does it cost?
Bitcoin is a currency that is created and held electronically. This is the first cryptocurrency example. Cryptocurrency is a digital currency that uses encryption methods to regulate the formation of…

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Professional Marketing Strategy
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Creative economy as a way to make money
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How to write a business plan
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