When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald’s. This worldwide network has captivated all major cities. Despite the fact that many people advocate healthy food, and eating right now seems kind of fashionable, McDonald’s establishments are not crowded. But the food there, although tasty, but far from the most healthy and wholesome.
McDonald’s marketing is recognized as one of the toughest and most effective at the same time. All the marketing tricks that McDonalds uses are thought out to the smallest detail, which makes visitors to this place behave exactly as its owners need. Continue reading
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a result, you will begin to enjoy life much more. The most important moments on the path to success are to know your job and love what you are doing. This allows you to solve many complex problems.
Here is the very first paragraph from my first book, The Art of Making Transactions: “I do not do this for the sake of money. I have enough money – more than I can ever need. I do it for the sake of the cause. Making a deal is an art for me. Someone writes beautiful paintings on canvas, someone writes wonderful poems. I love making deals – and preferably big deals. I catch my buzz in this. ” Continue reading
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, heads of sales departments and sales specialists are working hard to increase the second 80% of customers, while it is worth focusing your efforts on the first 20%. This article will discuss how to work with clients so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the amount of 80% of the profit.
If you are responsible for sales in your company, or for business development, then the techniques that you will learn about in this article are the shortest way to take your company to a different level and achieve the speed that was planned. These strategies are suitable for small and medium-sized businesses. They will not require large investments from you, and some of them are generally free, but at the same time they are very effective. Continue reading