How to make a quotation correctly and professionally?
Sales managers quite often hear the phrase "Send us your quotation, we will consider it and respond to it." But quite often it is at this point that customers leave.…

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How to make the office interior comfortable for employees
An office is the heart of any company, its most important place. It is in the office that the company's employees work, and that is where visitors and potential customers…

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A successful company only needs to be organized
This is a short description of the success of the company, which has more broadly explored the needs of the legal services market. The company was created as a small…

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long ago

INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

The global economy now lives in wonderland

Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a long journey since 2008, when in response to the collapse of the global financial system, central banks around the world adopted a number of unconventional political measures. They lowered interest rates to zero. Under the sign of quantitative easing, they have acquired mountains of bonds.

Janet Yellen, then chairman of the U.S. Federal Reserve, ended her quantitative easing program in October 2014. By this time, the country’s central bank had accumulated assets of $ 4.5 trillion. Since then, the balance has been depleted, and interest rates have risen. The European Central Bank (ECB) did not join the quantitative easing game until March 2015, but stopped its purchases in December 2018. Meanwhile, the Bank of Japan was the exception that proved the rule. Continue reading

The global economy now lives in wonderland
Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a…

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Great way to build a powerful business.
A powerful business is a business that is built optimally and purposefully. The world is arranged expediently and only what is expedient survives in it. All that is impractical is…

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Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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