When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald’s. This worldwide network has captivated all major cities. Despite the fact that many people advocate healthy food, and eating right now seems kind of fashionable, McDonald’s establishments are not crowded. But the food there, although tasty, but far from the most healthy and wholesome.
McDonald’s marketing is recognized as one of the toughest and most effective at the same time. All the marketing tricks that McDonalds uses are thought out to the smallest detail, which makes visitors to this place behave exactly as its owners need. Continue reading
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is worth getting a job in such a company, and entrepreneurs will decide for themselves whether they are ready to choose the path of self-government and release the reins of control.
So, let’s imagine that an ordinary worker in one of the Russian companies had a brilliant idea on how to reduce production losses. From this moment, he has several options:
do nothing, following the principle of “initiative is punishable”;
go to the immediate boss and try to convince him of the prospects of the proposal;
Describe your thoughts and send them to a special mail to collect ideas, if any.
In all these options, the chance that the idea will be realized, even if it is really sensible, tends to zero. The boss may not realize the value of the proposal, and top managers can’t get to the mailbox, which they started several months ago, following the fashion. Continue reading
The main stages of innovation
The essence of innovation is manifested in the implementation of certain economic relations that take shape between business entities in the process of improving the technical and economic basis of production processes. The ultimate purpose of innovation is to meet production and personal needs associated with changed or new goods and services. In this regard, innovation is becoming an important component of any economic system. The modern economy of Russia also does not do without innovation.
In the socio-economic aspect, innovation is a resource, a factor of economic growth, which modifies the economy, saturating it with differentiated types of products, increases the capacity of both the domestic and international markets and, ultimately, helps to meet the growing needs of the industrial sector and the population. Continue reading