How to make a quotation correctly and professionally?
Sales managers quite often hear the phrase "Send us your quotation, we will consider it and respond to it." But quite often it is at this point that customers leave.…

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Transport Logistics - Challenges and Benefits
This material will be useful for those who want to understand the basic concepts of logistics, find out what transport logistics is, how to avoid difficulties in choosing a carrier…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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franchise business

Investment project business plan

What are investors paying attention to?

To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product is not an easy task. But all this is still a flower compared to finding an investor and trying to convince him to invest in your project.

But it is quite possible to cope with this, if you correctly draw up a business plan and present the project in a favorable light. How to do it? It is enough to be aware of what exactly investors want to know about you and your company.

What is interesting for the investor? Continue reading

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

How to establish export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

GUSEY BREEDING ON INTENSIVE FEEDING TECHNOLOGY IN HOME
Breeding geese for meat is a rather promising business idea. Goose is a gluttonous bird with good meat growth rates. In just 2.5 months, the live weight of the goose…

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Good marketing ideas
Strengthen your market position, occupy a niche, capture the consumer sector and increase sales - these are the main objectives of marketing. In fact, you should not immediately take all…

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Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

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Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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