The global economy now lives in wonderland
Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a…

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Training in the US stock market for beginners and experienced traders
The material discusses the types of training courses on trading in the US stock market for beginners and experienced traders, as well as their effectiveness and relevance to the level…

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Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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familiarize yourself

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Mcdonalds marketing

When the phrase “fast food establishment” is pronounced, what comes to your mind first? Of course, McDonald’s. This worldwide network has captivated all major cities. Despite the fact that many people advocate healthy food, and eating right now seems kind of fashionable, McDonald’s establishments are not crowded. But the food there, although tasty, but far from the most healthy and wholesome.

McDonald’s marketing is recognized as one of the toughest and most effective at the same time. All the marketing tricks that McDonalds uses are thought out to the smallest detail, which makes visitors to this place behave exactly as its owners need. Continue reading

How to establish export to rich countries

The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.

Rich Country Export Strategy

What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading

How the principle of the invisible hand of the market works

The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain the mysterious processes in the market. He realized that the behavior of buyers and sellers in the market is determined not only by their desires, but also by some third party that is not visible.

The principle of the invisible hand of the market

For the reason that this side is not visible and clearly has to do with the market, it was called the “invisible hand of the market.” This third party coordinates the decisions and desires of buyers and sellers, and does this unnoticed by them. Continue reading

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What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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How to write a business plan
Quite often, novice entrepreneurs only very vaguely present a complete picture of their future business. They do not have a structured business plan, and therefore are denied a loan. And…

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Mcdonalds marketing
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Welding equipment and welding process
Welding equipment is a set of devices and fixtures that are necessary in order to manufacture welded assemblies and products. Previously, at home, various metal elements were connected using bolts,…

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