Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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The global economy now lives in wonderland
Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a…

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creative economy

How to make a client a fan of the company?

The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, heads of sales departments and sales specialists are working hard to increase the second 80% of customers, while it is worth focusing your efforts on the first 20%. This article will discuss how to work with clients so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the amount of 80% of the profit.

If you are responsible for sales in your company, or for business development, then the techniques that you will learn about in this article are the shortest way to take your company to a different level and achieve the speed that was planned. These strategies are suitable for small and medium-sized businesses. They will not require large investments from you, and some of them are generally free, but at the same time they are very effective. Continue reading

Testing the market for sales

Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But this must be done wisely. The thoughtless supply of goods and services always breaks down on the same problem – lack of customers. The trouble is that the problem is often not detected immediately, but after a week, month, quarter or even a year.

Testing the market for sales

During this time, as a rule, huge amounts of money are wasted. Often the losses are so serious and painful that at best it comes to huge debts that take a long time to repay, and in the worst case, to bankruptcy and business closure. Can all this be avoided? Can. One option is to not change anything, to work with the same goods and services. Continue reading

How to search for potential customers

Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.

How to search for potential customers

The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading

Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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GUSEY BREEDING ON INTENSIVE FEEDING TECHNOLOGY IN HOME
Breeding geese for meat is a rather promising business idea. Goose is a gluttonous bird with good meat growth rates. In just 2.5 months, the live weight of the goose…

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Marketing automation: what is it and how will it help business
In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword. But what is it?…

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MARKETING RESEARCH: Way to LIGHT tomorrow?
Have you ever had the feeling that you are being "bred"? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something ...…

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