Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

Continue reading →

Stages of innovation
The main stages of innovation The essence of innovation is manifested in the implementation of certain economic relations that take shape between business entities in the process of improving the…

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What is bitcoin and how much does it cost?
Bitcoin is a currency that is created and held electronically. This is the first cryptocurrency example. Cryptocurrency is a digital currency that uses encryption methods to regulate the formation of…

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creative economy

How to make a client a fan of the company?

The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, heads of sales departments and sales specialists are working hard to increase the second 80% of customers, while it is worth focusing your efforts on the first 20%. This article will discuss how to work with clients so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the amount of 80% of the profit.

If you are responsible for sales in your company, or for business development, then the techniques that you will learn about in this article are the shortest way to take your company to a different level and achieve the speed that was planned. These strategies are suitable for small and medium-sized businesses. They will not require large investments from you, and some of them are generally free, but at the same time they are very effective. Continue reading

Testing the market for sales

Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But this must be done wisely. The thoughtless supply of goods and services always breaks down on the same problem – lack of customers. The trouble is that the problem is often not detected immediately, but after a week, month, quarter or even a year.

Testing the market for sales

During this time, as a rule, huge amounts of money are wasted. Often the losses are so serious and painful that at best it comes to huge debts that take a long time to repay, and in the worst case, to bankruptcy and business closure. Can all this be avoided? Can. One option is to not change anything, to work with the same goods and services. Continue reading

How to search for potential customers

Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.

How to search for potential customers

The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading

How to write a business plan
Quite often, novice entrepreneurs only very vaguely present a complete picture of their future business. They do not have a structured business plan, and therefore are denied a loan. And…

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A successful company only needs to be organized
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Many people who regularly earn big money try to maximize profits, getting rid of various kinds of losses. Each of them tries to avoid sharing with the state, namely to…

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How to write a business plan
Quite often, novice entrepreneurs only very vaguely present a complete picture of their future business. They do not have a structured business plan, and therefore are denied a loan. And…

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