The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance with the AIDA formula. AIDA formula is not offered out of the blue. It is a reflection of the maturation process of the client to purchase the goods.
Powerful merchandising system
At the heart of any desire to buy a product or in other words at the heart of any need is an idea. A product is just a way to realize an idea. If an idea is not implemented in a person, then he will not buy the goods corresponding to it. If the idea is implemented, but not active, then the person also will not buy the goods. Accordingly, the question arises of activating the right idea. Continue reading
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But this must be done wisely. The thoughtless supply of goods and services always breaks down on the same problem – lack of customers. The trouble is that the problem is often not detected immediately, but after a week, month, quarter or even a year.
Testing the market for sales
During this time, as a rule, huge amounts of money are wasted. Often the losses are so serious and painful that at best it comes to huge debts that take a long time to repay, and in the worst case, to bankruptcy and business closure. Can all this be avoided? Can. One option is to not change anything, to work with the same goods and services. Continue reading
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must fit into this economy, become a part of it, become a creative class. Those who don’t want to live sweetly can, in principle, live in the old way, they can live as they used to do it.
Creative economy as an economy of ideas
Life will not be as sweet and interesting as it could be, but it will be. There is no doubt about this, because now the peasants and farmers are somehow getting along with the workers and employees, somehow the industrialists are getting along with the representatives of the information sector. Representatives of the creative class and everyone else will get along in the same way. Continue reading