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In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.
But what is it? Why is this needed? How to implement it? You will learn from this article.
Analytics from Google Trends
First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.
Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading
The main stages of innovation
The essence of innovation is manifested in the implementation of certain economic relations that take shape between business entities in the process of improving the technical and economic basis of production processes. The ultimate purpose of innovation is to meet production and personal needs associated with changed or new goods and services. In this regard, innovation is becoming an important component of any economic system. The modern economy of Russia also does not do without innovation.
In the socio-economic aspect, innovation is a resource, a factor of economic growth, which modifies the economy, saturating it with differentiated types of products, increases the capacity of both the domestic and international markets and, ultimately, helps to meet the growing needs of the industrial sector and the population. Continue reading
Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.
How to search for potential customers
The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading