Strengthen your market position, occupy a niche, capture the consumer sector and increase sales – these are the main objectives of marketing. In fact, you should not immediately take all the heights by storm, just one ingenious marketing idea is enough, which will give a powerful impetus to the promotion of goods on the market.
Here are 10 of the most interesting and creative ideas of marketers to promote goods on the market.
1. For success, two nuts are better than one, as sung in an old children’s song. Try to demonstrate with a commercial or at least a poster that a double serving is much more effective. This happened with the drug Alka-Seltzer – a remedy for the hangover syndrome. In a commercial in 1960, the character swallowed two tablets at once – and his ailment disappeared. Note that this is a very common trick – on bottles with shampoo they delicately write “if necessary, soap twice”, and advertising lovers of clean teeth chew 2 Orbit and Dirol pillows at once, although one is enough for the eyes. The result is a 2-fold increase in sales. Continue reading
One of the most common questions of current start-up entrepreneurs. The answer is simple. But in order to come to him for a start you need to discuss the input of this issue.
Firstly, who has this question right now? Take a look around and find the common features of these people. Where were they before for the appearance of this question, who and what they listened to and watched.
Secondly, from whom and which exactly they received it and receive it, this motivation.
Thirdly, do their strangers shove their dreams into their heads?
Fourth, what are these serious hobbies, hobbies and goals in life for these people.
Fifth, what is motivation and very strange, but why didn’t people have such questions 10 years ago? Continue reading
Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.
How to search for potential customers
The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading