What are investors paying attention to?
To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product is not an easy task. But all this is still a flower compared to finding an investor and trying to convince him to invest in your project.
But it is quite possible to cope with this, if you correctly draw up a business plan and present the project in a favorable light. How to do it? It is enough to be aware of what exactly investors want to know about you and your company.
What is interesting for the investor? Continue reading
Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?
Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”
At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading
Breeding geese for meat is a rather promising business idea. Goose is a gluttonous bird with good meat growth rates. In just 2.5 months, the live weight of the goose is 4-4.5 kg. and ready for slaughter, if it is grown according to the technology of intensive feeding (without additives and chemistry). To achieve such high growth rates, you should still choose a large breed of gander. The yield of meat from the goose reaches 63%, excluding edible offal. The diet of these birds includes a significant part of the most affordable food – greens (and any) and root crops. Such a diet significantly increases the profitability of the geese breeding business.
Today, the demand for goose is growing. After all, large poultry farms supply the market with chicken and turkey meat, but goose meat is produced by small private farms. Nevertheless, geese, like all poultry, have a higher increase in live weight from eaten feed than farm animals. Based on this, we conclude that the “goose” market is not yet monopolized and has little competition. Continue reading