Professional Marketing Strategy
A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its…

Continue reading →

Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

Continue reading →

Mcdonalds marketing
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

Continue reading →

bitcoin

INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

GUSEY BREEDING ON INTENSIVE FEEDING TECHNOLOGY IN HOME

Breeding geese for meat is a rather promising business idea. Goose is a gluttonous bird with good meat growth rates. In just 2.5 months, the live weight of the goose is 4-4.5 kg. and ready for slaughter, if it is grown according to the technology of intensive feeding (without additives and chemistry). To achieve such high growth rates, you should still choose a large breed of gander. The yield of meat from the goose reaches 63%, excluding edible offal. The diet of these birds includes a significant part of the most affordable food – greens (and any) and root crops. Such a diet significantly increases the profitability of the geese breeding business.

Today, the demand for goose is growing. After all, large poultry farms supply the market with chicken and turkey meat, but goose meat is produced by small private farms. Nevertheless, geese, like all poultry, have a higher increase in live weight from eaten feed than farm animals. Based on this, we conclude that the “goose” market is not yet monopolized and has little competition. Continue reading

The global economy now lives in wonderland

Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a long journey since 2008, when in response to the collapse of the global financial system, central banks around the world adopted a number of unconventional political measures. They lowered interest rates to zero. Under the sign of quantitative easing, they have acquired mountains of bonds.

Janet Yellen, then chairman of the U.S. Federal Reserve, ended her quantitative easing program in October 2014. By this time, the country’s central bank had accumulated assets of $ 4.5 trillion. Since then, the balance has been depleted, and interest rates have risen. The European Central Bank (ECB) did not join the quantitative easing game until March 2015, but stopped its purchases in December 2018. Meanwhile, the Bank of Japan was the exception that proved the rule. Continue reading

Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

...

The global economy now lives in wonderland
Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a…

...

MARKETING RESEARCH: Way to LIGHT tomorrow?
Have you ever had the feeling that you are being "bred"? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something ...…

...

How to write a business plan
Quite often, novice entrepreneurs only very vaguely present a complete picture of their future business. They do not have a structured business plan, and therefore are denied a loan. And…

...