Mcdonalds marketing
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Apple Secrets
Apple is one of those companies that they either love to bigotry or are extremely skeptical. However, one cannot fail to admit that this company is truly revolutionary in its…

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Ten easy and effective ways to raise prices
Each entrepreneur can confidently say that raising prices is a morally difficult and unpleasant occupation. Everyone is afraid to scare customers, lose profits, etc. But in a crisis, revising prices…

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attitude of customers

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INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

Enterprise business plan

Which business to open? What do I want from my business? Do I need a business plan? – such a set of questions torments sleepless nights of future entrepreneurs. And if you can answer the first two of them only personally, then we are ready to give a confident and clear answer to the third: of course, a business plan is needed!

But the format of the business plan and, ultimately, the fate of your future business will depend on why you need it. For example, if you open a small and not too complicated enterprise like a self-service car wash or resale of goods, it will be enough to compile a small table of income and expenses in Exel only to make sure that you do not go bankrupt. But with such a business plan, you will have to develop your business exclusively at your own expense. Continue reading

Investment project business plan

What are investors paying attention to?

To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product is not an easy task. But all this is still a flower compared to finding an investor and trying to convince him to invest in your project.

But it is quite possible to cope with this, if you correctly draw up a business plan and present the project in a favorable light. How to do it? It is enough to be aware of what exactly investors want to know about you and your company.

What is interesting for the investor? Continue reading

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