Buy and Hold Investment Strategy
“Buy and Hold” is not a clear name for a brilliant investment strategy, especially when you are concerned about the safety of your money. However, historical data suggest that the…

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Offshore zones and companies: What are offshore?
Many people who regularly earn big money try to maximize profits, getting rid of various kinds of losses. Each of them tries to avoid sharing with the state, namely to…

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Singapore Business Benefits: Understanding the Basics
You have probably already heard that the business in Singapore is extremely profitable. Among the main reasons, a favorable investment climate, humane taxation, state support programs for companies and easy…

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advertising agents

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

The global economy now lives in wonderland

Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a long journey since 2008, when in response to the collapse of the global financial system, central banks around the world adopted a number of unconventional political measures. They lowered interest rates to zero. Under the sign of quantitative easing, they have acquired mountains of bonds.

Janet Yellen, then chairman of the U.S. Federal Reserve, ended her quantitative easing program in October 2014. By this time, the country’s central bank had accumulated assets of $ 4.5 trillion. Since then, the balance has been depleted, and interest rates have risen. The European Central Bank (ECB) did not join the quantitative easing game until March 2015, but stopped its purchases in December 2018. Meanwhile, the Bank of Japan was the exception that proved the rule. Continue reading

Welding equipment and welding process
Welding equipment is a set of devices and fixtures that are necessary in order to manufacture welded assemblies and products. Previously, at home, various metal elements were connected using bolts,…

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Small Business Development Money
That money can be called the most important element necessary for the development and expansion of the business. First of all, they are needed for advertising campaigns, increasing the staff…

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Transport Logistics - Challenges and Benefits
This material will be useful for those who want to understand the basic concepts of logistics, find out what transport logistics is, how to avoid difficulties in choosing a carrier…

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Enterprise business plan
Which business to open? What do I want from my business? Do I need a business plan? - such a set of questions torments sleepless nights of future entrepreneurs. And…

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