Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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Activated Carbon Production
Activated carbon is known to everyone. Most know about it as small black tablets used in food poisoning - on the principle of "cheap and cheerful." However, did anyone wonder…

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Transport Logistics - Challenges and Benefits
This material will be useful for those who want to understand the basic concepts of logistics, find out what transport logistics is, how to avoid difficulties in choosing a carrier…

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advertising agents

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

The global economy now lives in wonderland

Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a long journey since 2008, when in response to the collapse of the global financial system, central banks around the world adopted a number of unconventional political measures. They lowered interest rates to zero. Under the sign of quantitative easing, they have acquired mountains of bonds.

Janet Yellen, then chairman of the U.S. Federal Reserve, ended her quantitative easing program in October 2014. By this time, the country’s central bank had accumulated assets of $ 4.5 trillion. Since then, the balance has been depleted, and interest rates have risen. The European Central Bank (ECB) did not join the quantitative easing game until March 2015, but stopped its purchases in December 2018. Meanwhile, the Bank of Japan was the exception that proved the rule. Continue reading

Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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Offshore zones and companies: What are offshore?
Many people who regularly earn big money try to maximize profits, getting rid of various kinds of losses. Each of them tries to avoid sharing with the state, namely to…

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How to write a business plan
Quite often, novice entrepreneurs only very vaguely present a complete picture of their future business. They do not have a structured business plan, and therefore are denied a loan. And…

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