The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.
Billionaires who create a business from nothing
How did entrepreneurs who began to develop without capital, without outside investment, and sometimes without experience and even without education, achieve astounding success? What was the starting point for them? Entrepreneur writes. Continue reading
First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.
However, many company executives, or marketing managers, tend to:
– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.
As you understand, they are mistaken both in the first and in the second case. Continue reading
Which business to open? What do I want from my business? Do I need a business plan? – such a set of questions torments sleepless nights of future entrepreneurs. And if you can answer the first two of them only personally, then we are ready to give a confident and clear answer to the third: of course, a business plan is needed!
But the format of the business plan and, ultimately, the fate of your future business will depend on why you need it. For example, if you open a small and not too complicated enterprise like a self-service car wash or resale of goods, it will be enough to compile a small table of income and expenses in Exel only to make sure that you do not go bankrupt. But with such a business plan, you will have to develop your business exclusively at your own expense. Continue reading