Good marketing ideas
Strengthen your market position, occupy a niche, capture the consumer sector and increase sales – these are the main objectives of marketing. In fact, you should not immediately take all the heights by storm, just one ingenious marketing idea is enough, which will give a powerful impetus to the promotion of goods on the market.
Here are 10 of the most interesting and creative ideas of marketers to promote goods on the market.
1. For success, two nuts are better than one, as sung in an old children’s song. Try to demonstrate with a commercial or at least a poster that a double serving is much more effective. This happened with the drug Alka-Seltzer – a remedy for the hangover syndrome. In a commercial in 1960, the character swallowed two tablets at once – and his ailment disappeared. Note that this is a very common trick – on bottles with shampoo they delicately write “if necessary, soap twice”, and advertising lovers of clean teeth chew 2 Orbit and Dirol pillows at once, although one is enough for the eyes. The result is a 2-fold increase in sales.
2. We have a rooster on a stick – and they have a lollipop. What is the difference, you ask, but you don’t have to guess for a long time. Maybe the roast sugar cockerel is tastier and healthier, but remember your childhood: inside it is empty, it melts unevenly, the sucked tip breaks quickly – and the cockerel ends. But a uniformly round and dense lollipop can be held for a long time by the cheek, while it expires with molasses. The Spanish company Chupa Chups was just a burnt jam company until Enrique Bernat got the idea for a round ball on a stick.
3. The fact that Red Bull inspires everyone knows. But not everyone knows that initially the idea of releasing an energy drink competing with the mastodons Coca Cola and Pepsi, to everyone except the creator of Dietrich Mateschitz himself, seemed absolutely disastrous. Dietrich got the idea of energy during his trip to Thailand to promote toothpaste. There he tasted an invigorating and drink – and decided that he was giving up the career of a hired manager for his own company. He chose the shape of the can and the logo with the bulls, and a friend suggested the slogan “inspires”. But the main idea was that Mateschitz decided to artificially create a consumer sector for his drink: students and extreme sportsmen. Red Bull students were constantly offered in bars along with booze as an invigorating and energizing bull, and for athletes the company acted as a sponsor. The calculation paid off completely.
4. Americans live in large private homes, as far as we can judge by TV shows and films. And the Swedes – in the attic, in the so-called Scandinavian interior. All these, of course, are stereotypes, but it turns out that they have a real basis. IKEA furniture sold poorly in the United States, although in principle its cheapness and positive design appealed to customers, but the dimensions seemed toy-like. In general, size matters! And sometimes trust stereotypes.
5. There is such a thing – teaser advertising. A teaser is such a feature, enticement, enticement for the consumer. Distribute booklets, colorful, but incomprehensible, with any image and signature, devoid of any meaning. The buyer thinks what this is about? He thinks until he finds out, let’s say that we are talking about an old washing powder, but this time with the smell of blueberry pie. Nonsense, you say? But the lure worked, the consumer will buy the powder. Once a yellow camel for Camel cigarettes with two varieties of tobacco, stronger and softer, they came up just for fun. There is even a story that citizens were frightened by the invasion of camels in a newspaper advertisement, without revealing the secret, for what reason are we talking about camels. In general, everyone liked the funny and memorable character, and therefore cigarettes began to be sold very successfully.
6. Have you noticed that the standard half-liter bottle of Pepsiko soda (Pepsi, Mirinda, Seven-up) is 0.66 liters, instead of exactly 0.5 for Coca-Cola, but the price is the same? When the drink first appeared on the market, the difference was even greater – 1×2. The song that accompanied the release of Pepsi, and said, “you pay, as usual, you get double.” Profitable – this is the first of the buyer’s motivations, especially if they are told to him: “Pepsi is our drink”, that is, for us, smart and economical.
7. Sometimes the idea of a brand or design details comes suddenly. Absolut Swedish vodka, absolutely purified by passing, was initially intended to be advertised as part of the Swedish ethnos – either the Vikings or the frosty climate – while the advertiser Gunnar Broman, strolling along the street, cast a casual look at the store window. There was an old Swedish pharmacy bottle – simple, transparent, clean. Absolute! As a result, designers even abandoned the idea of creating labels so as not to spoil the absolute transparency of the bottle.