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Professional Marketing Strategy

A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its advantage – no one bothers. However, such a world is not for business; it is simply impossible there. Impossible because business needs people. Without people there are no customers, and without customers there is no business. The more customers, the better, because business is movement, perpetual movement. Any stop is the death of a business.

Professional Marketing Strategy

To stop there, we need customers. Clients need thousands, millions, and better billions. The more customers, the more active the business is developing, because it was born precisely in order to develop and bring profit. There is no sense from a business that stands still. Movement is life. Business must move. There is potential in business, and it must be realized. If the potential is not realized, then the business feels bad and it hurts.

To realize the potential, new opportunities are needed. The more new features, the better the potential. Moreover, you need to find out about new opportunities before competitors do it. To get to new opportunities before competitors you need to run faster than them. However, running for the sake of running does not make sense. Such a run is guaranteed to deprive, but not the fact that it will give the desired result.

Marketing Strategy Shows Where To Move
Marketing Strategy Shows Where To Move

You should run to the place where new opportunities may appear with the greatest degree of probability. The winner is not the one who makes the most movements, but the one whose movements are focused, who has the best and strongest starting position at the start of the race. A marketing strategy is the only way to ensure the strongest starting position for a race to new opportunities.

A marketing strategy is not only the best and strongest position in the race for new opportunities, but also a powerful internal core of the company, which makes the business stronger at times. A company that has a marketing strategy is always guaranteed to win its competitors in the race for new opportunities . This is achieved due to the fact that the marketing strategy gives the company:

accurate and clear answers to 99% of the questions;
clear business development route;
the most profitable direction of potential realization;
calm atmosphere in the team;
efficient waste of resources and cost reduction;
Confidence in your strength;
confidence in the future;
increase business speed;
increasing internal and external authority of the company;
removal from competitors.
Marketing Strategy Shows How To Move
Marketing Strategy Shows How To Move

A marketing strategy is the only opportunity to realize the potential to the last drop and completely turn it into money. As you know, the potential lies in ideas. The most important of them is a strategic idea, which underlies the strategy. Not every strategic idea suits the company. Therefore, the essence of building a strategy is the choice of the best strategic idea, through which the company will develop.

Marketing strategy is the only opportunity to realize the potential to the last drop

Accordingly, first of all, it is necessary to analyze the company and determine what ideas it conveys. Not every idea that a company broadcasts fits the market. Therefore, it is necessary to conduct market research and determine what ideas are circulating on it and their potential. Not all ideas circulating in the market are equally attractive.

Including the attractiveness of ideas in the market depends on the situation in the economy. Therefore, you should study macroeconomic indicators and determine what ideas will be in trend. Some ideas are already being dealt with by competitors. It can be either attractive ideas or not attractive. You need to know them by examining the competitors and determining how exactly the competitors realize them.

A quality marketing strategy involves the use of the 5I principle (company ideas, market ideas, ideas of the economy, ideas of competitors, strategic idea). The usual cost of its development is 100,000-150000 Russian rubles if a maxi version is ordered. However, the mini version of the marketing strategy costs only 15,000-20000 rubles.

… each dollar, euro, ruble invested in the marketing strategy results in a total of 100 to 1000 monetary units of profit

Following the 5I principle guarantees the highest possible result for the least money. The result will be obtained even when it seems impossible. The principle of “5I” in the development of marketing strategies used by most leading corporations in the world. This situation is related both to the effectiveness of the principle and to its profitability.

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