Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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Marketing automation: what is it and how will it help business
In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword. But what is it?…

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What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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trouble of the province

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

Professional Marketing Strategy
A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its…

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Professional Marketing Strategy
A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its…

...

MARKETING RESEARCH: Way to LIGHT tomorrow?
Have you ever had the feeling that you are being "bred"? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something ...…

...

Is it possible to earn a lot by working for an enterprise?
There are many opportunities to make big money while working for an enterprise. Choosing the path of a hired employee, you can gain a huge status, respect for people and…

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