Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

Continue reading →

7 good habits of rich people that distinguish them from the poor
Now it’s no longer a secret for anybody that wealthy people have special habits that help them not only not to lose their money, but also to constantly increase their…

Continue reading →

How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of…

Continue reading →

trouble of the province

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

Marketing automation: what is it and how will it help business
In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword. But what is it?…

...

Stamp and seal: their difference and difference. All about stamps and stamps
Today, none of the organizations can do without stamps or seals. All this so that the documents of a company acquired an official look and were unique. Most often, seals…

...

Buy and Hold Investment Strategy
“Buy and Hold” is not a clear name for a brilliant investment strategy, especially when you are concerned about the safety of your money. However, historical data suggest that the…

...

Powerful merchandising system
The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance…

...