INFLUENCE OF PACKAGING DESIGN ON SALES
First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning,…

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Offshore zones and companies: What are offshore?
Many people who regularly earn big money try to maximize profits, getting rid of various kinds of losses. Each of them tries to avoid sharing with the state, namely to…

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What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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trouble of the province

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

Powerful merchandising system
The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance…

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Stamp and seal: their difference and difference. All about stamps and stamps
Today, none of the organizations can do without stamps or seals. All this so that the documents of a company acquired an official look and were unique. Most often, seals…

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How to search for potential customers
Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in…

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Transport Logistics - Challenges and Benefits
This material will be useful for those who want to understand the basic concepts of logistics, find out what transport logistics is, how to avoid difficulties in choosing a carrier…

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