Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

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A successful company only needs to be organized
This is a short description of the success of the company, which has more broadly explored the needs of the legal services market. The company was created as a small…

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transport company

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Billionaires who create a business from nothing

The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.

Billionaires who create a business from nothing
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How did entrepreneurs who began to develop without capital, without outside investment, and sometimes without experience and even without education, achieve astounding success? What was the starting point for them? Entrepreneur writes. Continue reading

Investment project business plan

What are investors paying attention to?

To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product is not an easy task. But all this is still a flower compared to finding an investor and trying to convince him to invest in your project.

But it is quite possible to cope with this, if you correctly draw up a business plan and present the project in a favorable light. How to do it? It is enough to be aware of what exactly investors want to know about you and your company.

What is interesting for the investor? Continue reading

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

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Creative economy as a way to make money
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must…

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What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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