Mcdonalds marketing
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

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Offshore zones and companies: What are offshore?
Many people who regularly earn big money try to maximize profits, getting rid of various kinds of losses. Each of them tries to avoid sharing with the state, namely to…

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transport company

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Billionaires who create a business from nothing

The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.

Billionaires who create a business from nothing
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How did entrepreneurs who began to develop without capital, without outside investment, and sometimes without experience and even without education, achieve astounding success? What was the starting point for them? Entrepreneur writes. Continue reading

Investment project business plan

What are investors paying attention to?

To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product is not an easy task. But all this is still a flower compared to finding an investor and trying to convince him to invest in your project.

But it is quite possible to cope with this, if you correctly draw up a business plan and present the project in a favorable light. How to do it? It is enough to be aware of what exactly investors want to know about you and your company.

What is interesting for the investor? Continue reading

MARKETING RESEARCH: Way to LIGHT tomorrow?

Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?

Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”

Wishful thinking

At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading

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Ten easy and effective ways to raise prices
Each entrepreneur can confidently say that raising prices is a morally difficult and unpleasant occupation. Everyone is afraid to scare customers, lose profits, etc. But in a crisis, revising prices…

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Enterprise business plan
Which business to open? What do I want from my business? Do I need a business plan? - such a set of questions torments sleepless nights of future entrepreneurs. And…

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MARKETING RESEARCH: Way to LIGHT tomorrow?
Have you ever had the feeling that you are being "bred"? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something ...…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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