How to make a quotation correctly and professionally?
Sales managers quite often hear the phrase "Send us your quotation, we will consider it and respond to it." But quite often it is at this point that customers leave.…

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How to search for potential customers
Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in…

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7 good habits of rich people that distinguish them from the poor
Now it’s no longer a secret for anybody that wealthy people have special habits that help them not only not to lose their money, but also to constantly increase their…

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stage of heating

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
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