Interesting facts about Coca-Cola
Coca-Cola is one of the most popular drinks in the world, and many people already know that it was originally created as a medicine and sold in pharmacies. The creator…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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How to make the office interior comfortable for employees
An office is the heart of any company, its most important place. It is in the office that the company's employees work, and that is where visitors and potential customers…

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shows and films

Good marketing ideas

Strengthen your market position, occupy a niche, capture the consumer sector and increase sales – these are the main objectives of marketing. In fact, you should not immediately take all the heights by storm, just one ingenious marketing idea is enough, which will give a powerful impetus to the promotion of goods on the market.

Here are 10 of the most interesting and creative ideas of marketers to promote goods on the market.
1. For success, two nuts are better than one, as sung in an old children’s song. Try to demonstrate with a commercial or at least a poster that a double serving is much more effective. This happened with the drug Alka-Seltzer – a remedy for the hangover syndrome. In a commercial in 1960, the character swallowed two tablets at once – and his ailment disappeared. Note that this is a very common trick – on bottles with shampoo they delicately write “if necessary, soap twice”, and advertising lovers of clean teeth chew 2 Orbit and Dirol pillows at once, although one is enough for the eyes. The result is a 2-fold increase in sales. Continue reading

What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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GUSEY BREEDING ON INTENSIVE FEEDING TECHNOLOGY IN HOME
Breeding geese for meat is a rather promising business idea. Goose is a gluttonous bird with good meat growth rates. In just 2.5 months, the live weight of the goose…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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