What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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Powerful merchandising system
The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance…

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Enterprise business plan
Which business to open? What do I want from my business? Do I need a business plan? - such a set of questions torments sleepless nights of future entrepreneurs. And…

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of ​​a product

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

Powerful merchandising system

The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance with the AIDA formula. AIDA formula is not offered out of the blue. It is a reflection of the maturation process of the client to purchase the goods.

Powerful merchandising system

At the heart of any desire to buy a product or in other words at the heart of any need is an idea. A product is just a way to realize an idea. If an idea is not implemented in a person, then he will not buy the goods corresponding to it. If the idea is implemented, but not active, then the person also will not buy the goods. Accordingly, the question arises of activating the right idea. Continue reading

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