The global economy now lives in wonderland
Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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Testing the market for sales
Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But…

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of ​​a product

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

Powerful merchandising system

The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance with the AIDA formula. AIDA formula is not offered out of the blue. It is a reflection of the maturation process of the client to purchase the goods.

Powerful merchandising system

At the heart of any desire to buy a product or in other words at the heart of any need is an idea. A product is just a way to realize an idea. If an idea is not implemented in a person, then he will not buy the goods corresponding to it. If the idea is implemented, but not active, then the person also will not buy the goods. Accordingly, the question arises of activating the right idea. Continue reading

Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements, and as a…

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Offshore zones and companies: What are offshore?
Many people who regularly earn big money try to maximize profits, getting rid of various kinds of losses. Each of them tries to avoid sharing with the state, namely to…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

...

Singapore Business Benefits: Understanding the Basics
You have probably already heard that the business in Singapore is extremely profitable. Among the main reasons, a favorable investment climate, humane taxation, state support programs for companies and easy…

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