How to make a quotation correctly and professionally?
Sales managers quite often hear the phrase "Send us your quotation, we will consider it and respond to it." But quite often it is at this point that customers leave.…

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Forex Trading Methods and Methods
Currently, some people already know what Forex is and how it works. And some of them argue that making money on this exchange is unrealistic. You can become a trader,…

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How to establish export to rich countries
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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of ​​a product

Marketing automation: what is it and how will it help business

In global marketing, there is a trend in automation or the so-called marketing automation. We can draw such a conclusion by analyzing Google Trends by keyword.

But what is it? Why is this needed? How to implement it? You will learn from this article.

Analytics from Google Trends

First of all, let’s look at the term marketing automation. There are many descriptions on the Internet, but it seems to me that the main thing is to understand the essence.

Marketing is a change in people’s behavior through information. Accordingly, the task of marketing automation is to make automatic communication with potential consumers and convey this information as accurately as possible. Continue reading

Powerful merchandising system

The system of selling goods is an easy and reliable way to get large volumes of sales. An effective sales system must meet certain requirements. The main requirement is compliance with the AIDA formula. AIDA formula is not offered out of the blue. It is a reflection of the maturation process of the client to purchase the goods.

Powerful merchandising system

At the heart of any desire to buy a product or in other words at the heart of any need is an idea. A product is just a way to realize an idea. If an idea is not implemented in a person, then he will not buy the goods corresponding to it. If the idea is implemented, but not active, then the person also will not buy the goods. Accordingly, the question arises of activating the right idea. Continue reading

Forex Recommendations: How to choose Forex advisors?
A novice trader always has a question about how to choose a Forex advisor. Today there are a huge number of Forex trading advisors, but some of them are not…

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Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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MARKETING RESEARCH: Way to LIGHT tomorrow?
Have you ever had the feeling that you are being "bred"? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something ...…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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