Ten easy and effective ways to raise prices
Each entrepreneur can confidently say that raising prices is a morally difficult and unpleasant occupation. Everyone is afraid to scare customers, lose profits, etc. But in a crisis, revising prices…

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What is a franchise: the principles of franchising
When you open your own business, a person is faced with many tasks. It takes a lot of time to promote a brand and develop a technology. The ability to…

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Features of intraday trading
With the development of the Internet, this type of distance earnings, such as trading on the stock exchange, is gaining more and more popularity. It allows you to start earning…

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learn from leaders

Professional Marketing Strategy

A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its advantage – no one bothers. However, such a world is not for business; it is simply impossible there. Impossible because business needs people. Without people there are no customers, and without customers there is no business. The more customers, the better, because business is movement, perpetual movement. Any stop is the death of a business. Continue reading

Testing the market for sales

Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But this must be done wisely. The thoughtless supply of goods and services always breaks down on the same problem – lack of customers. The trouble is that the problem is often not detected immediately, but after a week, month, quarter or even a year.

Testing the market for sales

During this time, as a rule, huge amounts of money are wasted. Often the losses are so serious and painful that at best it comes to huge debts that take a long time to repay, and in the worst case, to bankruptcy and business closure. Can all this be avoided? Can. One option is to not change anything, to work with the same goods and services. Continue reading

How to search for potential customers

Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.

How to search for potential customers

The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading

Billionaires who create a business from nothing
The stories of successful entrepreneurs who have developed their business to unprecedented heights are certainly inspiring. But even more delightful are the stories about people who created themselves from scratch.…

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Staff Meeting: Effective Work Team Tips
The tradition of regular staff meetings is the key to the success of the company. Every experienced leader knows that organizing meetings of the labor collective is necessary not only…

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How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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