How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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Small Business Development Money
That money can be called the most important element necessary for the development and expansion of the business. First of all, they are needed for advertising campaigns, increasing the staff…

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INFLUENCE OF PACKAGING DESIGN ON SALES
First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning,…

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Professional Marketing Strategy

A world where no one is a great world. It is quiet, calm and nothing needs to be done, there is no marketing strategy needed. Well, and most importantly its advantage – no one bothers. However, such a world is not for business; it is simply impossible there. Impossible because business needs people. Without people there are no customers, and without customers there is no business. The more customers, the better, because business is movement, perpetual movement. Any stop is the death of a business. Continue reading

Testing the market for sales

Business is movement. To be in demand and have a high level of competitiveness, it is necessary to constantly conduct market testing and offer customers new products and services. But this must be done wisely. The thoughtless supply of goods and services always breaks down on the same problem – lack of customers. The trouble is that the problem is often not detected immediately, but after a week, month, quarter or even a year.

Testing the market for sales

During this time, as a rule, huge amounts of money are wasted. Often the losses are so serious and painful that at best it comes to huge debts that take a long time to repay, and in the worst case, to bankruptcy and business closure. Can all this be avoided? Can. One option is to not change anything, to work with the same goods and services. Continue reading

How to search for potential customers

Finding potential customers is a very simple task. For a small amount, you can quickly find hundreds of thousands of potential customers. A familiar businessman, the owner of dentistry in a large city in Russia, inexpensively acquired a base in which there were more than 140,000 contacts. Satisfied, he rubbed his hands, anticipating a powerful flow of clients into his dentistry.

How to search for potential customers

The base of 140,000 people who went to the dentists in the last month is a real Klondike. Finding potential customers in such a huge database seemed simple. However, it quickly became clear that not everything is so simple. Trained and 200% pumped-up sales specialists began ringing the base, but they were not able to get real customers – they were waiting for a total failure. Continue reading

Activated Carbon Production
Activated carbon is known to everyone. Most know about it as small black tablets used in food poisoning - on the principle of "cheap and cheerful." However, did anyone wonder…

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Pros and cons of self-governing companies as exemplified by Semco and Zappos
Today we’ll talk about the advantages and disadvantages of organizations that are managed not by a group of managers, but by each employee. Specialists will find out whether it is…

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Mcdonalds marketing
When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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Great way to build a powerful business.
A powerful business is a business that is built optimally and purposefully. The world is arranged expediently and only what is expedient survives in it. All that is impractical is…

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