What are investors paying attention to?
To come up with an idea to start your own business, to assemble a team of enthusiasts and release a prototype of a product is not an easy task. But all this is still a flower compared to finding an investor and trying to convince him to invest in your project.
But it is quite possible to cope with this, if you correctly draw up a business plan and present the project in a favorable light. How to do it? It is enough to be aware of what exactly investors want to know about you and your company.
What is interesting for the investor? Continue reading
Have you ever had the feeling that you are being “bred”? It appears to me periodically when I am offered to advertise, conduct marketing research or just buy something … Recently I found the following (quote) on the site of one of the marketing companies: “It is possible to” fit “an existing study to your needs.” Since then, another paranoid thought has entered my mind – why conduct such a study?
Anecdote to the topic: Two marketers are walking along the street and they see that $ 100 is lying on the road. One says: “One hundred dollars! Let’s pick it up!” Second: “Do not. They are fake.” “Why?” “If they were real, they would have been picked up a long time ago.”
At the end of last year, advertising agents called me regularly. One, representing the interests of a popular TV guide with a huge circulation, was especially intrusive. I live in a small city, where most managers don’t even think about marketing, so I received a full-fledged marketing research of the print media market sent to me by order of the magazine and I was very surprised and pleased. Continue reading
You have probably already heard that the business in Singapore is extremely profitable. Among the main reasons, a favorable investment climate, humane taxation, state support programs for companies and easy access to sources of additional financing were probably mentioned.
But hearing is one thing, and starting a business in Singapore is another. You begin to search for additional information on the Internet, and gradually get lost in the flow of information, the reliability of which causes certain doubts. The pronounced commercial component on the websites of intermediaries is also haunting. As a result, the final decision is postponed until better times, which in most cases never come.
Meanwhile, the idea of starting a business in Singapore is really quite robust. We will not talk about the main stages of company registration and choosing a bank for continuous service. This topic deserves a separate thorough discussion, and we will try to disclose it in the following materials. But to discuss whether this jurisdiction is really so profitable is definitely worth it. Continue reading