The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, heads of sales departments and sales specialists are working hard to increase the second 80% of customers, while it is worth focusing your efforts on the first 20%. This article will discuss how to work with clients so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the amount of 80% of the profit.
If you are responsible for sales in your company, or for business development, then the techniques that you will learn about in this article are the shortest way to take your company to a different level and achieve the speed that was planned. These strategies are suitable for small and medium-sized businesses. They will not require large investments from you, and some of them are generally free, but at the same time they are very effective. Continue reading
A creative economy is a reality that has already come in developed countries and is gradually coming to rest. Everyone who wants to live sweetly in the new conditions must fit into this economy, become a part of it, become a creative class. Those who don’t want to live sweetly can, in principle, live in the old way, they can live as they used to do it.
Creative economy as an economy of ideas
Life will not be as sweet and interesting as it could be, but it will be. There is no doubt about this, because now the peasants and farmers are somehow getting along with the workers and employees, somehow the industrialists are getting along with the representatives of the information sector. Representatives of the creative class and everyone else will get along in the same way. Continue reading