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Activated carbon is known to everyone. Most know about it as small black tablets used in food poisoning - on the principle of "cheap and cheerful." However, did anyone wonder…

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When the phrase "fast food establishment" is pronounced, what comes to your mind first? Of course, McDonald's. This worldwide network has captivated all major cities. Despite the fact that many…

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The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and…

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different meanings

INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

Great way to build a powerful business.
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