This is a short description of the success of the company, which has more broadly explored the needs of the legal services market. The company was created as a small joint-stock company, then its shares began to be quoted on the NYSE, and last year it was bought back by a private joint-stock company for $ 650 million. A real success story.
What became the basis of such success?
The basis for success was a non-standard form of providing legal services to its subscribers. There is some unusual pattern on the market: in countries where legal services are widely represented and legal support is provided at a good level, their cost is quite high. Therefore, ordinary citizens try to solve many issues requiring legal support on their own, and only in particularly difficult situations they resort to the help of a lawyer or lawyer.
This company began to offer legal assistance plans to anyone who wants to draw up a contract. It can be an individual or a business owner. Continue reading
The main stages of innovation
The essence of innovation is manifested in the implementation of certain economic relations that take shape between business entities in the process of improving the technical and economic basis of production processes. The ultimate purpose of innovation is to meet production and personal needs associated with changed or new goods and services. In this regard, innovation is becoming an important component of any economic system. The modern economy of Russia also does not do without innovation.
In the socio-economic aspect, innovation is a resource, a factor of economic growth, which modifies the economy, saturating it with differentiated types of products, increases the capacity of both the domestic and international markets and, ultimately, helps to meet the growing needs of the industrial sector and the population. Continue reading
The strategy of exporting to rich countries is a clear answer to the question of how to sell to such regions and countries as Europe, USA, Canada, Australia, China and some others. An effective export strategy is always based on knowledge of the mentality of the country or region with which it is planned to work. Without this, failure will happen.
Rich Country Export Strategy
What is the basic difference between West and East? The East is a generally scarce place where everything is lacking. This forms a deficit mentality that defines consumer habits, the concept of business and life in general, and the same economy. A businessman with an oriental mentality looks at the world with scarce eyes, he thinks that everything and everyone is missing. Continue reading