Which business to open? What do I want from my business? Do I need a business plan? – such a set of questions torments sleepless nights of future entrepreneurs. And if you can answer the first two of them only personally, then we are ready to give a confident and clear answer to the third: of course, a business plan is needed!
But the format of the business plan and, ultimately, the fate of your future business will depend on why you need it. For example, if you open a small and not too complicated enterprise like a self-service car wash or resale of goods, it will be enough to compile a small table of income and expenses in Exel only to make sure that you do not go bankrupt. But with such a business plan, you will have to develop your business exclusively at your own expense. Continue reading
Breeding geese for meat is a rather promising business idea. Goose is a gluttonous bird with good meat growth rates. In just 2.5 months, the live weight of the goose is 4-4.5 kg. and ready for slaughter, if it is grown according to the technology of intensive feeding (without additives and chemistry). To achieve such high growth rates, you should still choose a large breed of gander. The yield of meat from the goose reaches 63%, excluding edible offal. The diet of these birds includes a significant part of the most affordable food – greens (and any) and root crops. Such a diet significantly increases the profitability of the geese breeding business.
Today, the demand for goose is growing. After all, large poultry farms supply the market with chicken and turkey meat, but goose meat is produced by small private farms. Nevertheless, geese, like all poultry, have a higher increase in live weight from eaten feed than farm animals. Based on this, we conclude that the “goose” market is not yet monopolized and has little competition. Continue reading
Strengthen your market position, occupy a niche, capture the consumer sector and increase sales – these are the main objectives of marketing. In fact, you should not immediately take all the heights by storm, just one ingenious marketing idea is enough, which will give a powerful impetus to the promotion of goods on the market.
Here are 10 of the most interesting and creative ideas of marketers to promote goods on the market.
1. For success, two nuts are better than one, as sung in an old children’s song. Try to demonstrate with a commercial or at least a poster that a double serving is much more effective. This happened with the drug Alka-Seltzer – a remedy for the hangover syndrome. In a commercial in 1960, the character swallowed two tablets at once – and his ailment disappeared. Note that this is a very common trick – on bottles with shampoo they delicately write “if necessary, soap twice”, and advertising lovers of clean teeth chew 2 Orbit and Dirol pillows at once, although one is enough for the eyes. The result is a 2-fold increase in sales. Continue reading