Staff Meeting: Effective Work Team Tips
The tradition of regular staff meetings is the key to the success of the company. Every experienced leader knows that organizing meetings of the labor collective is necessary not only…

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How to make a client a fan of the company?
The Pareto rule in sales works no less efficiently than in other areas. It has long been proven that 20% of the most loyal and loyal customers provide 80% of…

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Features of intraday trading
With the development of the Internet, this type of distance earnings, such as trading on the stock exchange, is gaining more and more popularity. It allows you to start earning…

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always enough of your

INFLUENCE OF PACKAGING DESIGN ON SALES

First of all, I want to note a very important point: a very large number of factors affect sales. This is directly the quality of the product, and its positioning, and its price, and the representation of the product at points of sale, and merchandising, and advertising, and the competitive situation on the market, and so on. And, of course, design. Depending on the type of product, some of the above factors will be more important, and some less. But in no case can you rely on only one factor as a guarantee of successful sales – all this will be effectively sold only in combination.

However, many company executives, or marketing managers, tend to:

– Firstly, rely on design as a kind of panacea, a miraculous means in saving the sales plan;
– secondly, blame only the design for poor sales, not paying attention to many other factors.

As you understand, they are mistaken both in the first and in the second case. Continue reading

Enterprise business plan

Which business to open? What do I want from my business? Do I need a business plan? – such a set of questions torments sleepless nights of future entrepreneurs. And if you can answer the first two of them only personally, then we are ready to give a confident and clear answer to the third: of course, a business plan is needed!

But the format of the business plan and, ultimately, the fate of your future business will depend on why you need it. For example, if you open a small and not too complicated enterprise like a self-service car wash or resale of goods, it will be enough to compile a small table of income and expenses in Exel only to make sure that you do not go bankrupt. But with such a business plan, you will have to develop your business exclusively at your own expense. Continue reading

The global economy now lives in wonderland

Not so long ago there was a period when it seemed that world central banks were on the path to normalization. We have been approaching a significant milestone on a long journey since 2008, when in response to the collapse of the global financial system, central banks around the world adopted a number of unconventional political measures. They lowered interest rates to zero. Under the sign of quantitative easing, they have acquired mountains of bonds.

Janet Yellen, then chairman of the U.S. Federal Reserve, ended her quantitative easing program in October 2014. By this time, the country’s central bank had accumulated assets of $ 4.5 trillion. Since then, the balance has been depleted, and interest rates have risen. The European Central Bank (ECB) did not join the quantitative easing game until March 2015, but stopped its purchases in December 2018. Meanwhile, the Bank of Japan was the exception that proved the rule. Continue reading

Powerful merchandising system
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